Up 36% over the last year, video on LinkedIn is booming — the time to create is now
36% growth over the last year is just the start — and it’s fueled by members like you creating great videos. So we’re going to continue making it more rewarding to share your knowledge, expertise, and stories via videos on LinkedIn. Here’s a quick roundup of some of the latest features the team has released to make that happen… and there’s a lot more to come soon!
New ways for viewers to discover and dive into your videos
We know that video creation is not the easiest task — so we’re working hard to have the videos you publish get noticed, get seen, and get you the success you’re looking for.
It starts with our new full-screen experience for vertical video on mobile, which we rolled out last summer. Viewers can access it by tapping any video in the feed and then swiping through to watch more professional content — learn more in this post from Jake Poses. We also started experimenting with new ways to discover video across LinkedIn, including the video tab on mobile, and our ‘Videos For You’ module in the feed.
YouTube Releases Shorts Text-to-Speech on iOS, Updates Profile Cards
YouTube has expanded its text-to-speech feature for Shorts to iOS devices, after initially launching on Android. This tool lets creators add automated voice narration to their short-form videos, with four voice options available. They can also control when text appears visually. Additionally, YouTube Studio mobile is getting a visual refresh to profile cards while maintaining existing functionality.
For marketers, this update provides new opportunities for efficient content creation and accessibility, particularly for those looking to scale their short-form video production without recording voice-overs.
YouTube TV Viewing Surpasses Mobile, Signaling Major Shift in Video Consumption Habits
According to YouTube CEO Neal Mohan, TV screens are now the primary way people watch YouTube content, surpassing mobile viewing for the first time. This represents a significant shift in consumer behavior, with over 1 billion hours of YouTube content watched on TV screens daily.
For marketers, this trend indicates the blurring lines between traditional TV and digital video content. It suggests a need to optimize video content for larger screens and longer viewing sessions, while considering the “lean-back” viewing experience typical of TV watching.
Threads Outperforms X in Engagement Rates, Presenting New Opportunity for Marketers
According to new data from Buffer, Threads is showing 73.6% higher engagement rates compared to X (formerly Twitter). With 320 million active users and growing, Threads is gaining significant traction. Already, 53% of marketers are posting on Threads, with another 23% planning to join this year.
While X still claims 570 million monthly users, Threads’ increasing engagement rates suggest it’s becoming a viable alternative for brands seeking organic reach, especially as X moves toward a pay-to-play model.
Threads is now up to 320 million active users, and is gaining growth momentum, while Meta CEO Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app.
Which still seems like a big jump, but the data doesn’t lie, and as conversation continues to grow the app, more and more people are paying attention.
Which means that marketers, too, are taking note. Indeed, according to the most recent Sprout Social Pulse Survey, 53% of marketers are now posting to Threads, with an additional 23% looking to establish a Threads presence this year.
