Community Notes Feature Now Rolling Out on Threads

For those on Threads, and who want to grow their influence, Meta has activated the Community Notes feature on Threads. To add a note, tap the three dots on any post and select “Write Community Note.” Notes remain anonymous and appear on posts if they’re rated helpful by other users.

For marketers, this adds a new layer of community interaction to your Threads strategy. It’s important to monitor notes appearing on both your own and competitor content, as they could impact message effectiveness and brand perception.

Classic Mode or Professional Mode? 

Marketers and Entrepreneurs + Facebook Professional Mode in 2025

Are you wondering whether to enable Professional Mode on your Facebook profile? Are you curious about how this feature could enhance your marketing efforts?

Facebook introduced this version of a profile as a solution for entrepreneurs, creators, and solo professionals who have never created a Facebook page or have found their page engagement plateauing. 

This feature essentially bridges the gap between personal profiles and business pages, offering many business-oriented features while maintaining the personal nature of your profile.

When using it, you can utilize all content types available on regular Facebook pages, including photo posts, background-color posts, and multi-photo layouts, but video content tends to receive better reach and engagement.

Useful Features That Profiles Don’t Have

Professional Mode transforms your personal profile by adding several powerful features typically reserved for business pages.

A Professional Dashboard and Metrics: You can access a comprehensive professional dashboard that provides detailed metrics about your content performance. This dashboard is the closest thing you’ll get to business page analytics while maintaining a personal profile, allowing you to track your content’s reach and engagement effectively.

Mari Smith says users often see significant initial growth in reach and engagement. She saw a massive spike in her reach, which slowly tapered off after six months or so, underscoring the importance of consistently monitoring your metrics and adjusting your strategy accordingly.

Public Following: While traditional Facebook profiles limit you to friends, this option allows unlimited public followers.

You can still post to friends only or specific friends while making professional content public. You can even lock down friend requests entirely, allowing only followers, similar to Mark Zuckerberg’s profile setup.

Native Post Scheduling: One significant advantage is the ability to schedule posts directly from your mobile device. You can schedule multiple posts in advance, allowing you to maintain a consistent posting schedule without being tied to your phone at specific times.

Post Boosting: It gives you access to the boost button, enabling you to amplify posts that are performing well organically. If the algorithm and Facebook users show you you’ve got a great piece of content, why not throw $10 or $20 behind it to get more reach?

Passive Monetization Options: It opens up various monetization opportunities, though Smith advises treating these as supplementary income rather than primary revenue streams. You may receive a few dollars occasionally, but don’t rely on it as sustainable income.

Before You Make the Switch

First, understand that you can only have Professional Mode on your main account, not any secondary accounts.

Second, be prepared to post consistently and engage with your audience. This profile version works best when you maintain regular activity and interaction with your followers.

Finally, remember that you can always switch back to classic mode if Professional Mode doesn’t meet your needs.