Outlook & Trends Archives - Page 3 of 29

Train Your Best People. Keep Your Best People 0

By Cathy Tyler, NCCER Investing in leadership training paid off in retention at Chamberlin Roofing and Waterproofing When you face a workforce shortage, you likely focus your energy on recruitment. Contractors often treat the labor crisis purely as a hiring problem, spending immense resources to bring new talent into the company. However, if your new

How to Extract the True Power of AI Tools for Marketing 0

Unlocking the full potential of AI tools like ChatGPT, Claude, and Gemini can dramatically improve marketing efficiency, creativity, and outcomes. Most of us are only scratching the surface of what these tools can do, often missing out on valuable features and strategies. Here’s how to maximize your results and streamline your workflow using generative AI.

The Law Is Catching Up to Retainage—and Subs Should Take Notice 0
- Best Practices, Cash Management, Contracts, FINANCE, Outlook & Trends, Risk Management
- May 5, 2026
By Claire Wilson, Siteline The math has never been pretty. A general contractor negotiates 5% retainage with the owner, then turns around and holds 10% from its subcontractors. You absorb twice the financial burden for the same project risk—at margins that typically run 3 to 10%. For most subcontractors, the retainage being withheld is most
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Break Glass in Case of Emergency 0
- Improving Productivity, Leadership, Outlook & Trends
- May 5, 2026
Preparing your organization for the inevitable “hiccup” or roadblock By Gregg M. Schoppman, FMI Corp Reflecting on the worldwide cyber outage in mid-2025 has been an eye-opening experience. This is certainly not about technology or redundancy, but there are certainly nuggets that could be gathered in that bucket. This is about how the firm prepares
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What AI Deep Research Mode Does for Marketers and Business Owners 0
- Best Practices, Improving Productivity, Outlook & Trends
- May 5, 2026
By Mary Klett, ASA Communications Team Most people use AI for basic writing tasks, but deep research mode unlocks a much more advanced capability. Instead of relying only on what the model already knows, deep research sends AI out to actively investigate—reviewing websites, reports, documents, URLs, and large volumes of source material—then synthesizing that information
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