By Mary Klett, ASA Communications Team
We’ve heard the dire statistics, and maybe even gotten frustrated ourselves when searching for a good candidate to replace a valued employee. More than 82% of manufacturers report that they have a moderate to severe shortage of skilled workers. Nevertheless, two out of three parents say that a skilled trade career isn’t right for their child.
The Initiative
Be Pro Be Proud works by educating students, parents, and teachers about the high tech, high-wage career paths of manufacturing, trucking and construction industries. This initiative increases awareness of the skills gap as an existential threat to economic growth, and changes attitudes and perceptions about the skilled trade professions, instilling pride in what we know to be rewarding careers.
In 2016 the Arkansas State Chamber of Commerce started an initiative to take the “professions to the people” through their Be Pro Be Proud program. Since that time, almost 98,000 visitors have been wowed by their mobile workshops, while making 543 tour stops and visiting 285 cities.
Bigger and Better
In September 2019 the second generation Be Pro Be Proud Mobile Workshop debuted, consisting of a 78-foot, custom-built double-expandable trailer (1000 sqft) featuring 13 highly interactive stations that utilize tools currently offered by companies to train their respective workforce. All are highly interactive virtual reality, augmented reality, or full-immersion experiences.
Supported by industry organizations and companies affected directly by this labor shortage, the Be Pro Be Proud website has an information page for each profession, providing a link to a video about that profession, specifics on job responsibilities, 10-year future job demand, required education and training, and Dept. of Labor average wage information. Additional links take the visitor directly to a Find Training, Find Jobs page or to join the mailing list.
Proven Results
During his remarks at the Be Pro Be Proud September 2019 Launch Event, Arkansas Governor Asa Hutchinson stated, “If you look at the last four years since this Initiative has been created, our high school graduation rate has gone up four consecutive years and in fact we have consistently moved up and are now 14th in the nation.” He went on to say, “I believe that our graduation rate has increased because we have given young people options and hope, and an understanding that they can fit in through an education path that will lead to a good paying job. I think this is what [Be Pro Be Proud] has done, and this is a success story.”
In addition, Arkansas Tech University – Ozark Campus has seen a 21 percent increase of entering freshman enrollment growth in the two years since making regular visits to the campus, and the Chancellor, Bruce Sikes, directly credited the Be Pro Be Proud program.
The Future
The Arkansas Chamber of Commerce has licensed its intellectual property regarding its initiative to both South Carolina and Georgia, and the Be Pro Be Proud rolling workshop has made stops in Kentucky, Georgia and Las Vegas. They are also having conversations with Maine, Oregon, North Carolina, Wisconsin and Kentucky.
For a publication describing the program and interviews with those who are in these careers, click here.
To learn more about Be Pro Be Proud, please visit www.beprobeproud.org, or contact Trey Lamberth at 501-372-2222.
