Dear Readers – 

If I never see another political ad again…it will be too soon! But election day is finally behind us. Some people are happier than others, but there’s always another election. In any case – I hope you voted. It’s your chance to make your voice heard.

We are gearing up for SUBExcel, March 8-11, 2023 in Ft. Worth, Texas. While it still seems so far away, the planning starts more than a year ahead, and we’re lining up speakers and events to make the time you spend with us valuable in every way. Registration is now open, so check out the website for details. I look forward to seeing all of you there and hopefully getting to network with lots of new folks! 

As November wraps up and we prepare to gather for Thanksgiving celebrations and football, I’m thankful for the wonderful people that I work with, who have made so many adjustments to keep us thriving. Thank you for your faith in my direction, heaven knows sometimes it’s just a gut feeling. Also I truly appreciate my wife, Cindy, my sons Kyle and Cody, and my beautiful daughters, Kaylee and Carly, who are all responsible and wonderful adults now. I am also blessed to have two granddaughters, Austyn and Elana, who keep me grounded and let me know my priorities. God blesses my life on a daily basis and I love this time of year to reflect on all the wonderful relationships and associations I get to take part in everyday!

I hope all of you get to spend time with your families and friends, and remember those wonderful souls who can’t be with us. Enjoy a blessed Thanksgiving!

Rusty Plowman
ASA President, 2022-2023