By Patrick Hogan, handle.com

The construction industry is currently going through a major shortage in skilled labor. Despite the millions of construction workers who got laid off due to the pandemic, there are still numerous construction jobs that remain unfilled to this day.

As construction companies intensify their efforts in recruiting new employees, they should also consider hiring new recruits from a specific demographic: women.

The construction sector is a male-dominated field, but this is slowly starting to change. More women are starting to join the industry, and construction companies have everything to gain for diversifying their team. Here are some tips for attracting more women to join and stay in the construction sector:

Pay them well

Male-dominated fields such as construction and engineering are notorious for paying women lower than their male counterparts. To retain more women in the construction sector, construction companies must ensure that their women employees are paid according to skill and experience. Women must therefore get paid just as much as the men who perform the same jobs.

The pay gap is a serious issue, and this can cause qualified women to leave the construction industry and further contribute to staff shortage. If companies want to retain their skilled women workers, they should be willing to pay them right.

Create a gender-inclusive job posting

If you are trying to diversify your team, you should start with writing a gender-inclusive job listing. The job posting is the first thing that a potential candidate sees, and they may get turned off if the job description and requirements use a language that is heavily catered to attracting men.

Gendered pronouns, for example, must be avoided. There are also masculine-oriented words reported on LinkedIn that make a job posting unappealing to women. These words include “ninja” and “rock star.”

Ensure that the hiring team is also gender-inclusive

The hiring team must also be diversified and must therefore include women, especially if you want to hire more women into your team. An all-male hiring team is more likely to dismiss women candidates regardless of skill and qualification. Having more women decision-makers in the hiring team will ensure that the hiring process is balanced.

Acknowledge diversity as one of your company’s values

If you want to recruit and retain more women workers, your company should openly acknowledge diversity as one of its values. This should be reflected in your job postings, as well as in your overall company branding.

If you consider diversity to be one of your key values, then you are more inclined to promote a workplace culture that welcomes women in the team. You will also develop policies that ensure all employees are valued, regardless of gender.

Require all employees to undergo gender sensitivity training

Gender sensitivity training in the workplace is important, especially if you want to promote a diverse and positive culture at work. These training sessions typically show examples of abusive and hurtful behavior that arise in the workplace due to long-held biases and beliefs of some employees.

Everyone, including women employees, must also understand that they must refrain from committing abusive and non-inclusive actions.

Offer benefits that are valuable to working women

There are valuable benefits that you can offer to attract more women in the construction sector. These benefits include a fair salary package, paid parental leaves, and a diverse workplace culture.

If you want to retain more women workers, you should let them know that you are invested in their growth as employees. Other benefits that appeal not only to women but to all employees include professional development and career improvement opportunities.

Ensure that women employees have access to the appropriate equipment

Women in construction are more prone to injuries because of poor-fitting personal protective equipment (PPE). Construction companies must put the effort in making sure that women have access to the right PPE.

Giving women the proper equipment does not only encourage them to stay with the company, but it also promotes a safe working environment for everyone.

Place women in leadership positions

The lack of women role models may deter women from staying in a company. They have no one to look up to, and the prospects of moving up and getting promoted may seem bleak.

Companies must therefore not just recruit women in entry level positions; you should also be more open in having more women in your mid- and upper-management teams. Promoting diversity should also apply even to the higher-ups, and more women are likely to stay in the industry if they regularly see strong female leaders.

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