Sales & Marketing Archives - Page 3 of 4

5 Benefits of Networking in the Construction Industry 0
- Best Practices, Networking, Sales & Marketing
- November 22, 2022
By Patrick Hogan, handle.com Construction is a high-touch industry. Success in this arena is more than having the skills and practical know-how to deliver on customer expectations. Projects involve working with a multitude of businesses and professionals from varying backgrounds and experiences–making networking imperative for any professional and business involved in construction. Networking doesn’t only
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Effective Networking to Find New Clients 0
- Best Practices, Networking, Sales & Marketing
- November 22, 2022
By: Robert Graves, MBA, DCT When you go to a networking event, the power of your interpersonal skills can make the difference between it being a wonderful success or a time-waster. Engaging others quickly and keeping them engaged throughout your conversation is the key to success. Let’s set some goals and outcomes for networking success
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Are You Losing Contact with Sales Humanity?0
- Networking, Sales & Marketing
- November 22, 2022
By Tom Woodcock, Seal the Deal The pressure to give in is immense! Do everything electronically and save time. You’ll also cut costs. Sounds great doesn’t it? Communicating by social media, email or text. Getting plans off FTP sites. Researching suppliers through their websites. Electronic deposits for payment (though for some reason few “modernize” to
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What do you REALLY know about your competition? By Gregg Schoppman, FMI “Those no-good, filthy animals down the street.” And that is what is said when they are NOT bidding against you and your firm. Early on, there is a cellular response to the competition and it probably starts as a twitch when their logo

Sales and Credit Are Not on Opposing Teams 0

By Patrick Hogan, Handle.com It’s not unusual for friction to arise in the relationship between sales and credit departments. Salespeople are keen on closing as many deals as possible. At the same time, credit departments want to ensure that all customers are thoroughly vetted for their creditworthiness before purchase on credit is made. These two

6 Key Marketing Strategies for Specialty Contractors0

by Duane Craig, Writer Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these six ways to get your name out and business coming in. 1. Do The Website Thing