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Those Filthy Animals…0
- Best Practices, Sales & Marketing
- May 23, 2022
What do you REALLY know about your competition? By Gregg Schoppman, FMI “Those no-good, filthy animals down the street.” And that is what is said when they are NOT bidding against you and your firm. Early on, there is a cellular response to the competition and it probably starts as a twitch when their logo
READ MORESales and Credit Are Not on Opposing Teams0
- Best Practices, Cash Management, Sales & Marketing
- May 23, 2022
By Patrick Hogan, Handle.com It’s not unusual for friction to arise in the relationship between sales and credit departments. Salespeople are keen on closing as many deals as possible. At the same time, credit departments want to ensure that all customers are thoroughly vetted for their creditworthiness before purchase on credit is made. These two
READ MORE6 Key Marketing Strategies for Specialty Contractors0
- Best Practices, Outlook & Trends, Payment, Sales & Marketing
- May 23, 2022
by Duane Craig, Writer Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these six ways to get your name out and business coming in. 1. Do The Website Thing
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Sales Effectiveness: Overcoming Objections0
- Sales & Marketing
- May 23, 2022
By Dale Carnegie Staff Nearly every sale involves objections. These issues are a natural part of the sales dialogue. They must be overcome before a buying decision can be made. Often, we make the mistake of “handling” objections in a way that turns buyers off. Resolving objections effectively is a process that involves attentive listening
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8 Effective Tips to Get Referrals from Your Existing Client Base0
- Best Practices, Sales & Marketing
- January 25, 2021
By Patrick Hogan, handle.com Word of mouth is one of the most powerful ways to broaden your client base. If more people know about how great your company is and how top-notch your services are, you are more likely to gain new clients and grow your business. Given that, it is very important to leverage
READ MORETop Marketing Strategies for Specialty Contractors0
- Sales & Marketing
- January 25, 2021
By Michelle Turner, Procore Technologies Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these seven ways to get your name out and business coming in. Do The Website Thing
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About FASA
To educate and equip subcontractors and suppliers with the knowledge and resources they need to thrive in the construction industry. Additionally, FASA raises awareness about issues critical to and about construction in the United States.
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