Mastering Your Messaging to Grow Your Business
- Improving Productivity, Networking, Sales & Marketing
- May 28, 2024
By Tom Woodcock, Seal the Deal The pressure to give in is immense! Do everything electronically and save time. You’ll also cut costs. Sounds great doesn’t it? Communicating by social media, email or text. Getting plans off FTP sites. Researching suppliers through their websites. Electronic deposits for payment (though for some reason few “modernize” to
READ MOREWhat do you REALLY know about your competition? By Gregg Schoppman, FMI “Those no-good, filthy animals down the street.” And that is what is said when they are NOT bidding against you and your firm. Early on, there is a cellular response to the competition and it probably starts as a twitch when their logo
READ MOREBy Patrick Hogan, Handle.com It’s not unusual for friction to arise in the relationship between sales and credit departments. Salespeople are keen on closing as many deals as possible. At the same time, credit departments want to ensure that all customers are thoroughly vetted for their creditworthiness before purchase on credit is made. These two
READ MOREby Duane Craig, Writer Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these six ways to get your name out and business coming in. 1. Do The Website Thing
READ MOREBy Dale Carnegie Staff Nearly every sale involves objections. These issues are a natural part of the sales dialogue. They must be overcome before a buying decision can be made. Often, we make the mistake of “handling” objections in a way that turns buyers off. Resolving objections effectively is a process that involves attentive listening
READ MOREBy Patrick Hogan, handle.com Word of mouth is one of the most powerful ways to broaden your client base. If more people know about how great your company is and how top-notch your services are, you are more likely to gain new clients and grow your business. Given that, it is very important to leverage
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