Sales & Marketing Archives - Page 2 of 4

Trust Your Gut: Eight Steps to Achieve Effective & Authentic Marketing 0

By Stephanie Woodcock, TooCreative “A brand is a person’s gut feeling about a product or service.” – Marty Neumeier In a world of increasing imitation, imposters, and artificial intelligence, authenticity in your marketing matters. The term “marketing” gets a bad connotation because of shady intentions and gimmicks employed under its name. People think they are

Using BATNA to Supercharge More Profitable Negotiations 0

By Dan Doyon, Maxim Consulting Group Personal and professional life are inextricably intertwined with negotiations. Negotiation skills are crucial for achieving positive outcomes in situations ranging from deciding where to dine with friends to brokering multimillion-dollar business deals. The concept of the Best Alternative to a Negotiated Agreement (BATNA) is one of the most effective

Four Easy Ways to Fortify Your Network 0

By Elmer Leon, Farrell Roofing Networking is a powerful practice that can help your business flourish and lead to long lasting mentorships and partnerships. Building relationships with other professionals can not only help you generate new leads, but also establish a foundation of support for your business. In the construction industry, leveraging your network can

How to Get Construction Clients: top 5 Strategies That Work 0
- Best Practices, EDUCATION, Networking, Sales & Marketing
- August 22, 2023
By Patrick Hogan, handle.com Clients are the lifeblood of any business and the construction industry is no different. But with the way the payment system works in the industry, especially the long period between billing and collection, having a steady income from regular clients and expanding your client base makes a huge difference. So how
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Staying Mentally Focused 0
- Best Practices, Improving Productivity, Sales & Marketing
- January 24, 2023
By Tom Woodcock, Seal the Deal Could there be any more ways for us to be distracted in this day and age? Multiple social media platforms, massive streaming capabilities, volatile political discourse and negative economic indicators grab our minds and focus. How on earth are we supposed to stay focused on winning projects and developing
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Outreach, Dedication and a Deep Understanding of the Marketplace Are Key to the Success of Any Business 0
- Improving Productivity, Networking, Sales & Marketing
- November 22, 2022
by Zachary L Green, Warrior Enterprises LLC Great ideas, leadership, service and products are the essential ingredients of every successful business. However, none of it matters if your core audience doesn’t know who you are, what you do and why they should choose your business over the services of others. Working in a vacuum or
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