Sales & Marketing Archives

Lazy Marketing, Lazy Image!0

By Tom Woodcock, Seal the Deal As I work with contractors all over the United States, I find a condition almost epidemic to our industry, “Lazy Marketing”! This mentality is especially true with smaller business owners. For an industry that works so diligently to build the facilities we work and live in, it truly boggles

Casinos and Car Dealers 0

An Interesting Parallel to Being Data Driven and Data Actionable By Gregg M. Schoppman, FMI Corp. I must have been feeling unloved by the Las Vegas casinos. In addition to getting the small room facing the parking garage, I paid full price at the restaurants. My cathartic moment came as I lay in my room

Lessons From Some Garbage Pail Kids 0

A Surprising Business Parable From an Unlikely Source By Gregg Schoppman, FMI Corp My wife has a great heart. Last summer she decided to help a few of the local neighborhood kids by hiring them to clean our garbage bins. In full disclosure, it was their choice, not ours. For $15, they would fully clean

Mastering Your Messaging to Grow Your Business 0
- Improving Productivity, Networking, Sales & Marketing
- May 28, 2024
By Karalynn Cromeens, Cromeens Law Firm PLLC You’re a contractor. You don’t want to be flashy or braggy. I get it. But marketing your business and promoting your work is crucial to your business’s success. Your clientele can’t know to come to you unless they know who you are and what you do, right? Now,
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Empowering Construction Teams: Effective Ways to Communicate About New Technology 0
- Best Practices, FINANCE, Payment, Sales & Marketing, TECHNOLOGY, TOOLS
- May 28, 2024
By Patrick Hogan, handle.com In the construction industry, new technology can make work faster and more accurate. Yet introducing new tools can sometimes be tricky because not everyone is on board right away. Clear and direct communication is critical to winning over your team. This article covers straightforward ways to talk about new technologies so
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Trust Your Gut: Eight Steps to Achieve Effective & Authentic Marketing 0
- Networking, Sales & Marketing
- May 28, 2024
By Stephanie Woodcock, TooCreative “A brand is a person’s gut feeling about a product or service.” – Marty Neumeier In a world of increasing imitation, imposters, and artificial intelligence, authenticity in your marketing matters. The term “marketing” gets a bad connotation because of shady intentions and gimmicks employed under its name. People think they are
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