Sales & Marketing Archives

Beyond the Hammer: Forging Your Subcontractor Success on LinkedIn 0
- ADVERTISE, Improving Productivity, LIFESTYLE, Outlook & Trends, Sales & Marketing, WORKFORCE
- March 25, 2025
By Cheri Woodsmall, Woodsmall Marketing Group We all know the drill. You’re a subcontractor. Your days are built on expertise, craftsmanship, and a reputation for reliability. Your work is tangible; you build things. But in today’s world, relying solely on word-of-mouth isn’t enough to thrive. To grow your business, you need to step into the
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Lazy Marketing, Lazy Image!0
- Improving Productivity, Sales & Marketing
- February 25, 2025
By Tom Woodcock, Seal the Deal As I work with contractors all over the United States, I find a condition almost epidemic to our industry, “Lazy Marketing”! This mentality is especially true with smaller business owners. For an industry that works so diligently to build the facilities we work and live in, it truly boggles
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Casinos and Car Dealers 0
- Best Practices, Improving Productivity, Sales & Marketing, TECHNOLOGY
- September 24, 2024
An Interesting Parallel to Being Data Driven and Data Actionable By Gregg M. Schoppman, FMI Corp. I must have been feeling unloved by the Las Vegas casinos. In addition to getting the small room facing the parking garage, I paid full price at the restaurants. My cathartic moment came as I lay in my room
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A Surprising Business Parable From an Unlikely Source By Gregg Schoppman, FMI Corp My wife has a great heart. Last summer she decided to help a few of the local neighborhood kids by hiring them to clean our garbage bins. In full disclosure, it was their choice, not ours. For $15, they would fully clean

Mastering Your Messaging to Grow Your Business 0

By Karalynn Cromeens, Cromeens Law Firm PLLC You’re a contractor. You don’t want to be flashy or braggy. I get it. But marketing your business and promoting your work is crucial to your business’s success. Your clientele can’t know to come to you unless they know who you are and what you do, right? Now,

Empowering Construction Teams: Effective Ways to Communicate About New Technology 0

By Patrick Hogan, handle.com In the construction industry, new technology can make work faster and more accurate. Yet introducing new tools can sometimes be tricky because not everyone is on board right away. Clear and direct communication is critical to winning over your team. This article covers straightforward ways to talk about new technologies so