Sales & Marketing Archives

Lessons From Some Garbage Pail Kids 0
- ADVERTISE, Best Practices, Sales & Marketing
- May 28, 2024
A Surprising Business Parable From an Unlikely Source By Gregg Schoppman, FMI Corp My wife has a great heart. Last summer she decided to help a few of the local neighborhood kids by hiring them to clean our garbage bins. In full disclosure, it was their choice, not ours. For $15, they would fully clean
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Mastering Your Messaging to Grow Your Business 0
- Improving Productivity, Networking, Sales & Marketing
- May 28, 2024
By Karalynn Cromeens, Cromeens Law Firm PLLC You’re a contractor. You don’t want to be flashy or braggy. I get it. But marketing your business and promoting your work is crucial to your business’s success. Your clientele can’t know to come to you unless they know who you are and what you do, right? Now,
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Empowering Construction Teams: Effective Ways to Communicate About New Technology 0
- Best Practices, FINANCE, Payment, Sales & Marketing, TECHNOLOGY, TOOLS
- May 28, 2024
By Patrick Hogan, handle.com In the construction industry, new technology can make work faster and more accurate. Yet introducing new tools can sometimes be tricky because not everyone is on board right away. Clear and direct communication is critical to winning over your team. This article covers straightforward ways to talk about new technologies so
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Trust Your Gut: Eight Steps to Achieve Effective & Authentic Marketing 0

By Stephanie Woodcock, TooCreative “A brand is a person’s gut feeling about a product or service.” – Marty Neumeier In a world of increasing imitation, imposters, and artificial intelligence, authenticity in your marketing matters. The term “marketing” gets a bad connotation because of shady intentions and gimmicks employed under its name. People think they are

Using BATNA to Supercharge More Profitable Negotiations 0

By Dan Doyon, Maxim Consulting Group Personal and professional life are inextricably intertwined with negotiations. Negotiation skills are crucial for achieving positive outcomes in situations ranging from deciding where to dine with friends to brokering multimillion-dollar business deals. The concept of the Best Alternative to a Negotiated Agreement (BATNA) is one of the most effective

Four Easy Ways to Fortify Your Network 0

By Elmer Leon, Farrell Roofing Networking is a powerful practice that can help your business flourish and lead to long lasting mentorships and partnerships. Building relationships with other professionals can not only help you generate new leads, but also establish a foundation of support for your business. In the construction industry, leveraging your network can

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Lessons From Some Garbage Pail Kids 0

Mastering Your Messaging to Grow Your Business 0

Empowering Construction Teams: Effective Ways to Communicate About New Technology 0

Trust Your Gut: Eight Steps to Achieve Effective & Authentic Marketing 0

Using BATNA to Supercharge More Profitable Negotiations 0

Four Easy Ways to Fortify Your Network 0

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Lessons From Some Garbage Pail Kids

Mastering Your Messaging to Grow Your Business

Empowering Construction Teams: Effective Ways to Communicate About New Technology

Trust Your Gut: Eight Steps to Achieve Effective & Authentic Marketing

Using BATNA to Supercharge More Profitable Negotiations

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