6 Ways To Improve Productivity In Construction Using Technology
- Improving Productivity, TECHNOLOGY
- November 28, 2023
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Trust Your Gut: Eight Steps to Achieve Effective & Authentic Marketing0
- Networking, Sales & Marketing
- May 28, 2024
By Stephanie Woodcock, TooCreative “A brand is a person’s gut feeling about a product or service.” – Marty Neumeier In a world of increasing imitation, imposters, and artificial intelligence, authenticity in your marketing matters. The term “marketing” gets a bad connotation because of shady intentions and gimmicks employed under its name. People think they are
READ MOREUsing BATNA to Supercharge More Profitable Negotiations0
- Negotiation, Sales & Marketing
- October 24, 2023
By Dan Doyon, Maxim Consulting Group Personal and professional life are inextricably intertwined with negotiations. Negotiation skills are crucial for achieving positive outcomes in situations ranging from deciding where to dine with friends to brokering multimillion-dollar business deals. The concept of the Best Alternative to a Negotiated Agreement (BATNA) is one of the most effective
READ MOREHook ‘Em and Clean ‘Em0
- Webinar
- November 16, 2022
Sales and Marketing Strategy? Do It!0
- Best Practices
- September 4, 2018
September 2018 by Tom Woodcock, Seal the Deal I’m regularly asked by clients and contractors to help them develop a sales and marketing strategy. They want to know what magical recipe will have clients breaking down their door. Then they’ll tell me they don’t really want to spend a lot of money and have no
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The Roadmap for Business Development—A Structured Approach0
- Sales & Marketing
- August 16, 2017
by Stephane McShane, Maxim Consulting Group The need for structured business development processes has never been more important. As the delivery methods in the construction industry evolve, so does our need to be highly skilled at selling our work. That said, there are many pitfalls in the sales side of construction that can be avoided
READ MORETake Off the Mask: What is Your Real Value Proposition?0
- Sales & Marketing
- August 16, 2017
by Larry Silver, Contractor Marketing Inc. One of my fellow construction consultants was an expert on proposals and was contacted by a top-tiered ENC firm. My friend showed up in their conference room to review their current proposals and to evaluate why their win ratio was so low. He slowly and deliberately was turning the
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Hook 'Em and Clean 'Em
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- November 16, 2022
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Sales and Marketing Strategy? Do It!
- Best Practices
- September 4, 2018
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About FASA
To educate and equip subcontractors and suppliers with the knowledge and resources they need to thrive in the construction industry. Additionally, FASA raises awareness about issues critical to and about construction in the United States.
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A Reflection on 2024, and How EHS Will Evolve in 2025
- Outlook & Trends, Safety
- December 17, 2024
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