Marketing

  • Lazy Marketing, Lazy Image!

    Lazy Marketing, Lazy Image!0

    By Tom Woodcock, Seal the Deal As I work with contractors all over the United States, I find a condition almost epidemic to our industry, “Lazy Marketing”! This mentality is especially true with smaller business owners. For an industry that works so diligently to build the facilities we work and live in, it truly boggles

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  • Lessons From Some Garbage Pail Kids

    Lessons From Some Garbage Pail Kids0

    A Surprising Business Parable From an Unlikely Source By  Gregg Schoppman, FMI Corp My wife has a great heart.  Last summer she decided to help a few of the local neighborhood kids by hiring them to clean our garbage bins.  In full disclosure, it was their choice, not ours.  For $15, they would fully clean

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  • Mastering Your Messaging to Grow Your Business

    Mastering Your Messaging to Grow Your Business0

    By Karalynn Cromeens, Cromeens Law Firm PLLC You’re a contractor. You don’t want to be flashy or braggy. I get it. But marketing your business and promoting your work is crucial to your business’s success. Your clientele can’t know to come to you unless they know who you are and what you do, right? Now,

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  • Sales and Marketing Strategy? Do It!0

    September 2018 by Tom Woodcock, Seal the Deal I’m regularly asked by clients and contractors to help them develop a sales and marketing strategy. They want to know what magical recipe will have clients breaking down their door. Then they’ll tell me they don’t really want to spend a lot of money and have no

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