Sales & Marketing Archives - Page 4 of 4

Top Marketing Strategies for Specialty Contractors 0

By Michelle Turner, Procore Technologies Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these seven ways to get your name out and business coming in. Do The Website Thing

The Executive’s Role in Business Development 0

By Dan Doyon, Maxim Consulting Group Your business development strategy can be key to the success or failure of your company. Many executives lean on their business development team with the message of, “Sell more!” or “Sell larger projects!” These directives are just unclear messages with no strategy of where to put their sales efforts.

Social Media in 2021 – Yes? No? Okay…Now What?0
- Best Practices, Sales & Marketing
- January 25, 2021
By Mary Klett, ASA Communications Team A vast majority of companies (91 percent, and growing) have a social media presence. But how active are you? By having a presence on social media – consciously feeding it and growing your audience – you remain top of mind. And isn’t that what you want? How about companies
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Is Empathy the Missing Essential in your Client Relationships?0
- Best Practices, Improving Productivity, Sales & Marketing, Workforce & Professional Development
- May 26, 2020
By Sina Falaki, Product Marketing Manager, Procore Construction is a hard business known for its machismo. Perhaps that’s why a term like empathy isn’t easily spoken of or passed around. But, just as it takes multiple tools to hang drywall or erect curtain walls, it takes multiple tools to create a customer-centric company culture. Empathy
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The Power Of Personal Branding In Construction 0
- Best Practices, Sales & Marketing
- April 28, 2020
By Tracy O’Shaughnessy, founder, Branding & Beyond I’ve been helping frustrated commercial construction firms look and sound as credible online as they are offline since 1999 and it’s safe to say our industry’s seen some tough times before – but nothing quite like this. You might think I’m here to tell you that you need
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