Mastering Your Messaging to Grow Your Business
- Improving Productivity, Networking, Sales & Marketing
- May 28, 2024
By Dale Carnegie Staff Nearly every sale involves objections. These issues are a natural part of the sales dialogue. They must be overcome before a buying decision can be made. Often, we make the mistake of “handling” objections in a way that turns buyers off. Resolving objections effectively is a process that involves attentive listening
READ MOREBy Patrick Hogan, handle.com Word of mouth is one of the most powerful ways to broaden your client base. If more people know about how great your company is and how top-notch your services are, you are more likely to gain new clients and grow your business. Given that, it is very important to leverage
READ MOREBy Michelle Turner, Procore Technologies Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these seven ways to get your name out and business coming in. Do The Website Thing
READ MOREBy Dan Doyon, Maxim Consulting Group Your business development strategy can be key to the success or failure of your company. Many executives lean on their business development team with the message of, “Sell more!” or “Sell larger projects!” These directives are just unclear messages with no strategy of where to put their sales efforts.
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