Mastering Your Messaging to Grow Your Business
- Improving Productivity, Networking, Sales & Marketing
- May 28, 2024
By Dan Doyon, Maxim Consulting Group Your business development strategy can be key to the success or failure of your company. Many executives lean on their business development team with the message of, “Sell more!” or “Sell larger projects!” These directives are just unclear messages with no strategy of where to put their sales efforts.
READ MOREBy Sina Falaki, Product Marketing Manager, Procore Construction is a hard business known for its machismo. Perhaps that’s why a term like empathy isn’t easily spoken of or passed around. But, just as it takes multiple tools to hang drywall or erect curtain walls, it takes multiple tools to create a customer-centric company culture. Empathy
READ MOREBy Tracy O’Shaughnessy, founder, Branding & Beyond I’ve been helping frustrated commercial construction firms look and sound as credible online as they are offline since 1999 and it’s safe to say our industry’s seen some tough times before – but nothing quite like this. You might think I’m here to tell you that you need
READ MOREDeveloping a firm-wide obsession with customer feedback By Gregg Schoppman, Principal, FMI Corporation During the 1980’s, the Mayor of New York City was the famous and outspoken Ed Koch. One of the interesting remnants of his tenure was his affinity for asking his constituency the question, “How are we doing?” In today’s hyper-explosive political environment,
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