• Cultivating the Best Customers0

    by Tom Woodcock, Owner, Seal the Deal      The challenge in developing a customer base is determining which customers represent the best possible opportunity. Which pay the best? Which are easy to work with? Which are the least demanding? Companies market themselves to death to try and attract exactly these types of customers. That’s the core

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  • BD Outreach – Expanding Your Sphere of Influence0

    by Larry Silver, Owner, Contractor Marketing, Inc. Every Architectural/Engineering/Construction (AEC) firm needs to reach out and expand the impact of their company in the marketplace. Often this pioneering assignment is given to the business developer as their primary responsibility. I understand this thinking. However, it is wiser to employ a team approach to expand the

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  • Cold Calling Is Dead, Networking Lives0

    by Tom Woodcock, Seal the Deal For decades people have tried to find business through the painstaking process of cold calling. I battle old school sales managers all the time who swear cold calling is the way to go. Think about it. Do you like someone coming in and interrupting you in the middle of

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