Trademarks – What Subcontractors Need to Know to Protect their Brand0

• Best Practices, Legally Speaking, Risk Management
• January 25, 2021

By Benjamin S. Lowenthal, Hendrick, Phillips, Salzman & Siegel A subcontractor’s reputation is often among its most valuable assets. Embodying a subcontractor’s reputation is its brand. A subcontractor’s brand allows a subcontractor to distinguish itself from competitors, signify the consistent quality of its work, and create important goodwill with contractors, owners, and customers. Given the