• How People Use AI

    How People Use AI0

    How People Use ChatGPT∗ Aaron Chatterji1,2 Tom Cunningham1 David Deming3 Zo¨e Hitzig1,3 Christopher Ong1,3 Carl Shan1 Kevin Wadman1   1OpenAI 2Duke University 3Harvard University   September 15, 2025 Abstract Despite the rapid adoption of LLM chatbots, little is known about how they are used. We document the growth of ChatGPT’s consumer product from its launch

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  • Why Most AI Projects Fail — And How to Make Yours the Exception

    Why Most AI Projects Fail — And How to Make Yours the Exception0

    by Garrett Datz, SC&H Capital Around 80% of AI projects fail, and in my experience, it’s rarely because the technology itself doesn’t work. The real issue usually lies in how that technology is introduced, managed, and supported inside an organization. Most failures stem from a gap between expectation and execution. Companies buy into the promise

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  • Getting the Best Results from AI Bots: Key Settings to Use

    Getting the Best Results from AI Bots: Key Settings to Use0

    By Mary Klett, ASA Communications Team Artificial intelligence bots can draft reports, generate creative ideas, and answer complex questions—but only if they’re guided well. The key lies in setting clear parameters. Here are the most important settings, along with examples to illustrate weak versus strong prompts. 1. Define Clear Objectives Vague: “Summarize this report.” Better:

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