• President’s Letter – November 20250

    Dear Readers, As the vibrant colors of autumn deepen, we find ourselves on the cusp of Thanksgiving—a time traditionally set aside for reflection and gratitude. It is an opportunity to pause, acknowledge the blessings in our lives, and appreciate the people and partnerships that make our work meaningful. I want to express my deepest thanks

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  • President’s Letter – October 2025

    President’s Letter – October 20250

    As the crisp October air rolls in, I find myself reflecting on the incredible energy and passion that still lingers after this year’s SUBExcel convention. Every conversation, every handshake, and every session reinforced what makes ASA truly special — our people. The spirit of collaboration and the drive to lift each other higher are what

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  • President’s Letter – September 2025

    President’s Letter – September 20250

    I intentionally held off writing this month’s letter until the Sunday before SubExcel (sorry, Mary!). As I pack for what promises to be an unforgettable and record-setting week for ASA and SubExcel, I can’t help but feel a wave of nostalgia. From Nashville, where Drew took that now-legendary spill on the electric scooter, to Las Vegas, where

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  • President’s Letter – August 2025

    President’s Letter – August 20250

    Dear Readers: At the top of my mind right now is SUBExcel—it’s only a few weeks away, and I’m genuinely looking forward to seeing so many of you again. Can you believe it’s been nearly a year and a half? This year’s program is packed with incredible sessions—AI, strategic planning, marketing, finance, and more. These

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  • President’s letter – July 2025

    President’s letter – July 20250

    Dear ASA Members, As your new ASA President, I’m excited to hit the ground running and lead this incredible organization through the year ahead. While I’ve had the privilege of serving ASA in various capacities before, each term brings new challenges, evolving priorities, and renewed opportunities for growth. I am deeply grateful for the confidence

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  • President’s Letter – June 2025

    President’s Letter – June 20250

    Dear ASA Members and Friends of ASA, Summer has made its arrival and in some parts of the country it has come in with a vengeance. I hope everyone is geared up and ready to enjoy the summer months with BBQ’s, picnics, camping, vacations, etc.  It’s the time of year that we can truly enjoy

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