Author's Posts

  • President’s Letter – September 2025

    President’s Letter – September 20250

    I intentionally held off writing this month’s letter until the Sunday before SubExcel (sorry, Mary!). As I pack for what promises to be an unforgettable and record-setting week for ASA and SubExcel, I can’t help but feel a wave of nostalgia. From Nashville, where Drew took that now-legendary spill on the electric scooter, to Las Vegas, where

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  • Getting the Best Results from AI Bots: Key Settings to Use

    Getting the Best Results from AI Bots: Key Settings to Use0

    By Mary Klett, ASA Communications Team Artificial intelligence bots can draft reports, generate creative ideas, and answer complex questions—but only if they’re guided well. The key lies in setting clear parameters. Here are the most important settings, along with examples to illustrate weak versus strong prompts. 1. Define Clear Objectives Vague: “Summarize this report.” Better:

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