Don’t Fall Into the Apples-to-Apples Trap0

• Best Practices, Improving Productivity, Outlook & Trends
• October 28, 2025

By Chad Prinkey, Well Built Construction Consulting Buyers of all types have been using the term “apples to apples” for several decades; however, the term is unrealistic for use in selecting contractors due to the inherent differences between products, such as apples, and services, like construction. And yet, how often are you confronted by buyers