Mastering Your Messaging to Grow Your Business
- Improving Productivity, Networking, Sales & Marketing
- May 28, 2024
By Karalynn Cromeens, Cromeens Law Firm PLLC You’re a contractor. You don’t want to be flashy or braggy. I get it. But marketing your business and promoting your work is crucial to your business’s success. Your clientele can’t know to come to you unless they know who you are and what you do, right? Now,
READ MOREBy Stephanie Woodcock, TooCreative “A brand is a person’s gut feeling about a product or service.” – Marty Neumeier In a world of increasing imitation, imposters, and artificial intelligence, authenticity in your marketing matters. The term “marketing” gets a bad connotation because of shady intentions and gimmicks employed under its name. People think they are
READ MOREASA Leadership at Work Back in September, ASA leaders were involved in a trio of events held in Grand Rapids, MI. On September 20, members from across the country gathered to participate in the semi-annual Think Tank. The Think Tank committee is open to all members and meets twice per year to discuss important industry
READ MOREBy Elmer Leon, Farrell Roofing Networking is a powerful practice that can help your business flourish and lead to long lasting mentorships and partnerships. Building relationships with other professionals can not only help you generate new leads, but also establish a foundation of support for your business. In the construction industry, leveraging your network can
READ MOREBy Patrick Hogan, handle.com Clients are the lifeblood of any business and the construction industry is no different. But with the way the payment system works in the industry, especially the long period between billing and collection, having a steady income from regular clients and expanding your client base makes a huge difference. So how
READ MOREWith a celebration and networking gathering at Trenchers in Seattle, ASA’s newest chapter got off to a fantastic start. The American Subcontractors Association promotes and protects the rights and interests of subcontractors and suppliers by building strength in the community through education, legislation, networking and professional growth. And now we’re doing it in Washington! Thanks
READ MORE