Author's Posts

  • President’s letter – July 2025

    President’s letter – July 20250

    Dear ASA Members, As your new ASA President, I’m excited to hit the ground running and lead this incredible organization through the year ahead. While I’ve had the privilege of serving ASA in various capacities before, each term brings new challenges, evolving priorities, and renewed opportunities for growth. I am deeply grateful for the confidence

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  • Why It’s Critical to Make Sure Your Website Is AI-Findable

    Why It’s Critical to Make Sure Your Website Is AI-Findable0

    By Mary Klett, ASA Communications Team In today’s rapidly evolving digital landscape, it’s no longer enough for your website to be SEO-friendly — it must also be AI-findable. With the rise of generative AI tools like ChatGPT, Google Gemini, and Microsoft Copilot, consumers and businesses are increasingly turning to AI assistants to search for information,

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