Using BATNA to Supercharge More Profitable Negotiations0

• Negotiation, Sales & Marketing
• October 24, 2023

By Dan Doyon, Maxim Consulting Group Personal and professional life are inextricably intertwined with negotiations. Negotiation skills are crucial for achieving positive outcomes in situations ranging from deciding where to dine with friends to brokering multimillion-dollar business deals. The concept of the Best Alternative to a Negotiated Agreement (BATNA) is one of the most effective